Material Girl..

A young fashion designer battles her evil ex-boss, a sexy but devilish business partner and snobby fashionistas as she strives to get her big break in work and love in Material Girl a new six-part romantic comedy. Its Aired on BBC 1, January the 14th, 8-9pm.

Set in the bustling, creative hotbed of London's Brick Lane, Leonora Crichlow (Being Human, Sugar Rush) plays Ali Redcliffe, who sets out to make a name for herself as a fashion designer, in the only way she knows how, through sheer hard work and talent.

But scheming Davina Bailey, played by Dervla Kirwan (Doctor Who), is the designer of the moment – the woman that every hot star wants to be dressed by – and she isn't about to give up her crown as queen of fashion.

Ali's trump card might just be Marco, played by Michael Landes (Love Soup), a mercurial and brilliant business partner, who wants to make Ali a star.

At the heart of the show is Ali, impetuous, feisty, neurotic, a total mess in her personal life but extraordinarily talented in her professional life as a fashion designer, mid-twenties, single, fiercely loyal to her tightly-knit group of friends, Alex, Mimi and Lydia.

Alex (Nick Blood) is Ali's flatmate and best friend from college, but also a designer at Ali's key rival, Davina Bailey; Mimi (Ingrid Oliver) is the wannabe stylist at a leading fashion magazine, and almost as intuitive and brilliant as Ali; and Lydia (Anna Brewster) the model with a face like an angel and the voice of a navvy.

Ali's love life is equally up in the air, after a difficult break-up she starts seeing the almost-too-good-to-be-true (but gorgeous) Chris (OT Fagbenle). But will the sexual tension with her and her business partner, Marco, threaten her new relationship?

Orlando (Vyelle Croom) is The new blood at Davina Bailey, pipping Ali to the position in Episode 1, the pair never quite see eye to eye after that. Falling for Alex, Orlando's aligence is never quite clear leaving the way open to conflicting interests within this twisted fashion microcosm.

It is these friendships and relationships, the ups and downs, solidarity, extraordinary chemistry and their entwined destinies that are the fabric of Material Girl.

Material Girl is inspired by Fashion Babylon, written by Imogen Edwards-Jones

AGENT B