Ok i would rant on about this myself but Activist post did such a good job of breaking it down i'm just gonna link you.
Fucking reward cards..??
Seriously though, what possible reward is worth giving up all your personal information and interests to third parties in an effort compartmentalize your essence for market research and knowing, where you are, who your with, what you buy, how you fuck, what you read, what sites you visit, what countries you frequent, who you support and what you dream about.. Think about it sheeple..
Here's:
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